Designing future business models (strategic foresight and business modelling)

Lernziel:
Dozent*in: Wilfried Rulands
Lehrsprache: Englisch
5CP

Admission requirement:

Basic knowledge strategic Management
First Insights in Business Modelling

After completing the module, students/Participants are able to:

describe basic concepts of strategic foresight, deep tech and business modelling
apply selected beginner-level tools such as PESTEL analysis, simple foresight methods and MVP concepts
identify future trends and reflect on their relevance for new business ideas
communicate business ideas in a clear and understandable way
develop a first product or service concept based on customer needs
design a basic business model and present it to others

Inhalt:
If interested, please contact us for the detailded module description

First introduction to strategic Foresight and new technologies/deep tech
Influence of cognitive errors (bias) in thinking and decision making
Basics of business models and business model development
How to describe the value of a product or service for customers
Lean thinking, testing ideas early and improving them step by step
How to ask better customer questions using the Mom Test approach
How to define target groups and create basic personas
How to use methodology of minimum viable products (MVP) models and create your customized product
Basic metrics for understanding markets, users, sales and financial potential
How to choose suitable channels to reach customers
First insights into intellectual property, regulation and basic legal issues



Veranstaltungsort:
online

Veranstaltungszeit:
Di/Do: 26.11, 01.12, 10.12, 15.12
(plus 21.01.27 Ausweichtermin)

Samstage: 21.11, 05.12, 12.12 u. 19.12 (23.1.27 Ausweichtermin)


Kursbetreuung:
Zentrum für Weiterbildung
Hochschule Magdeburg-Stendal
Zentrum für Weiterbildung
Breitscheidstraße 51
39114 Magdeburg

Ansprechpartnerin: Alexandra Fischer

Telefon: 0391 - 886 4389
E-Mail: alexandra.fischer@h2.de
www.h2.de/zfw


Dozent/-in:
Rulands, Wilfried

Teilnahmegebühren:

Studierende HS MD-SDL	0 EUR
Studierende OvGU	0 EUR
Studierende anderer HS	0 EUR
MitarbeiterIn HS MD-SDL	0 EUR
Externe	0 EUR

Belegungsstatus:
25 von 25 Plätzen frei

Mindestteilnehmerzahl:
5 bis 03.10.2026
Achtung: Der Kurs startet erst ab Erreichung der Mindestteilnehmerzahl.

Anmeldung:
-> jetzt verbindlich anmelden

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